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Channel: Jamal Berkeley
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Optimizing the mobile SEO funnel on desktop

Objective HotelTonight is a mobile device focused booking platform for hotels looking to monetize a 40% vacancy rate worldwide for tonight. This mobile only contract with hotel partners focuses on the...

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Acquiring users thru App Store Optimization

iOS Customized App Store Page for featured app developers   Objective Optimize user acquisition of iOS hotel bookers thru App Store marketing. The production of App Store assets for iPhone and iPad,...

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Forecasting market trends to hotel partners

Hotel Partner Exchange Inventory Loading Objective HotelTonight leverages 2 types of advantages in the OTA (Online Travel Agency) marketplace.  The first is last-minute discounts for inventory that...

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Marketing campaigns for last-minute hotel deals

Objective Design a universal email marketing template with modules to support product marketing, acquisition and retention campaigns.

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Redefining the collection of ocean data

Web application for operating ocean missions Objective The Product Roadmap for a complete rebuild of the client web app is as follows: · Observation of Autonomous Surface Vehicle (Drone) on active...

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Sending messages for hourly employees

A means of direct communication between workers and employers using Snag’s (formerly Snagajob) Small Business SaaS product codenamed ‘GO’. Objective Received a single page requirements document...

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Prototyping a unified vision

Objective Our Internal tribe conducted this strategic vision exploration to present to execs and the larger company, focused on a near term vision of solutions to improve engagement and provide better...

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Revitalizing a brand & design system

Formalizing the design system implemented on native mobile apps with the revisions to the brand identity. Objective Documenting the design system used to update Snagajob native mobile apps...

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Optimizing navigation for Apple’s Mobility Partners Program

Apple invited Homebase to become a member of it’s Mobility Partner Program, and re-think it’s iOS app navigation structure… Objective Apple reached out to Homebase thru their Mobility Partner Program...

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Simplifying shift management

Reduction of visual density will increase user engagement and Day 14 activation Objective The hypothesis for increasing engagement of first time users at Day 14 activation is based on a premise that a...

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